In today’s world, products don’t sell through massive marketing as much as it used to.

The internet has eliminated the barriers of geography, cost and time.

Building a tribe is the new way to sell anything.

A tribe is any group of people, large or small, who are connected to one another, a leader, and an idea.

The concept of tribe building has been in existence from the days old. For millions of years, humans have joined tribes, be they religious, political, social, musical, or even business. It is human nature to be part of a collective – a tribe in context.

A group needs only two things to be a tribe: a shared interest and a way to communicate. This group can be formed by ten or ten million people who care about a common interest from the comfort of their smartphones.

This common interest may cut across anything, from health, sports, book reading to even sex.

As a sharp entrepreneur, you need know that, “sharing is the new way to buy” in an amazing world of interconnectedness through the internet.

So, what of if you start your own tribe? What of if you incentivise people to create tribes, and grow these tribes with people of common interests? What of if you integrate your brand purpose into the ideology of these different tribes?

Your business will just explode? May be exponentially….

While the web can do amazing things, it can’t provide leadership. This means, only humans can influence humans using internet as a tool.

So, today why not make a list of what people are passionate about and create tribes around them. Why not find people who are passionate about ‘something’. I mean people who want to make a difference in the world and inspire them to form a big circle of people with high possibilities to sell your brand through “shared interest and communication”

People don’t buy what they are not interested in and have not been talked about – decode the message.

Anyone who wants truly make a difference now has the tools at her fingertips.



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