Our Mission

To consistently discover, develop and deploy talents to markets with businesses; and providing employment opportunities for youth with skills, while delivering the ideas, strategies and investments they need to break barriers and conquer markets.

Our Vision

We want to foster sustainable employment for one million youths in Africa by 2030 while creating 1000 retail and technology based businesses.

What We See In Numbers

2018
20
New Businesses
20
Business Executive Officers
60
Employees
2022
300
New Businesses
300
Business Executive Officers
3000
Employees
2027
1000
New Businesses
1000
Business Executive Officers
100000
Employees

PAYOFF

The age of millennials comes with a unique approach to employment. Young people want to achieve their dreams and yet have freedom, finance and fun while offering value. TRU is committed to working with its talents on this note, hence the payoff …’dreams come true’

Our Belief

What we believe in as a company captures values across our target customers and the talents we work with. Desires can be made, so can dreams be made possible. Our core values are therefore summarized as MADE:

M –  Market Opportunity: We identify gaps and meet market needs through our businesses.

A –   Appealing Culture: We inspire our talents with the 3Fs (Freedom, Finance and Fun)

D –   Deep Imaginations: We think. We innovate. We create the future NOW.

E –    Expected Results:  We deliver value. We exceed expectations with utmost integrity and accountability