Corporate history

Troggeurban has a long and storied history. With background of its key people in entrepreneurship, Troggeurban Limited –  a business incubation company operating with the trademark TRU is fast becoming a leading hub for enterprise talents and youth with latent skills in Africa, providing strategic business ideas, trainings, strategy and investment that bolster business commercialisation as well as foster employment opportunities for skill driven talents.

  • 2015

    Troggeurban was founded

    Troggeurban was founded August 1st, 2015 and was officially registered with the Corporate Affairs Commission on the 2nd day of November, 2015.

  • 2015

    First Talent

    It originally started with only talent management and Sam Ejehu Nwamaka known by stage name, Maka (An Afro/Neo soul musician) became her first officially signed music artiste

  • 2016

    Economic Depression

    Troggeurban was hit by the economic depression and therefore experienced capital shortage to upscale Maka’s promotions and concert propagation all over the states except in Lagos and Abuja.

  • 2017

    The Rebirth

    After surviving this economic depression and understanding that the entertainment industry requires significant investment, the company in 2017 moved to becoming a talent and business management company with key focus on setting up retail and technology based businesses and finding exceptional talents with entrepreneurial abilities to run them while rewarding them with equity.
    Since the emergence of that strategy, the company has successfully set up Fifteen businesses and looking forward to scaling this to three hundred in the coming years.

  • 2017


    Troggeurban Limited because of the success of the new strategy rebranded its logo and changed its payoff to, ‘dreams come true’ as well as introduced the trademark, ‘TRU’ which is an acronym emanating from the company’s name.